Our Brand History

A brand is more than a logo, color or font set.

A brand is a relationship that strengthens over time.

Ace is one of the most valued and trusted brands in the world and we have earned our reputation by consistently delivering on our promise to be the best most helpful hardware store on the planet.

Think of this styleguide as an owner’s manual for all who touch and build our brand’s equity. Everything contained within should be considered the DNA of our brand.

This styleguide provides consistency, conveys quality and strengthens our credibility with our consumers, vendors and our partners.