The Ace Logo: Color + Usage

Correct Usage

• Our primary logo is the four-color version. If readability becomes an issue, the white logo should be used.
• The primary logos to be used are the red and black for use on lighter backgrounds, and the red and white for use on darker backgrounds.
• Our logo can be used on a blurred background as long as legibility is optimized.
• Only one logo should be used per page or layout spread. If our logo is shown in photography on the page (i.e. storefront, Ace vest), an additional logo may not be necessary.
• The white logo is an alternative-approved version for use on a red or blurred background.