The Ace Logo: Exterior Signage

While one of the cornerstones of Ace’s success is the entrepreneurial spirit of its retailers, uniting under one, strong, consistent brand – Ace – positions Ace as a prominent national chain in the eye of the consumer.

Keep in mind that local building codes or zoning issues, shopping center covenants or historical district requirements may require some exceptions to these guidelines.

Primary Identification – Main Building Identifier
The primary identification on the outside of any store is the large main building identifier. Ace’s guidelines require that Ace-branded stores position an Ace sign near the front entry door or in the area that receives maximum consumer foot traffic. This logo should reflect the current logo design specifications and should be the dominant sign element as opposed to a retailer or location name.