Color: Primary Palette
Our color system is comprised of two palettes: Primary and Secondary.
“Ace” red is the primary color of our logo and our primary brand color. We also use black, white and gray, with additional tints of gray. Red should never be tinted aside from used as a transparency in banding.
Please use the following color values to maintain brandcolor consistency:
Pantone/PANTONE/Spot: These terms refer to the worldwide standard Pantone Matching System.
RGB: This term refers to colors that are made up of Red, Green and Blue for electronic communications, and will vary according to screen calibration.
CMYK /Four-color Process/Process Color: These terms refer to colors that are made up of Cyan, Magenta, Yellow and Black—the standard four-process colors in printing.
HEX: This term refers to the hexadecimal system used in most web-authoring applications.
CMYK: 0,100,81,4
HEX: #D40029
CMYK: 0,0,0,0
HEX: #FFFFFF
CMYK: 0,0,0,0
HEX: #000000
CMYK: 40,30,20,66
HEX: #63666A
Ratio Usage
Our brand red, black, white and/ or neutral grays should be used at least 75%% of the overall color usage per piece. This includes type, graphics and red elements shown through imagery.
