Typography: Fonts
Type is a powerful brand tool. It is important to use our brand fonts for most applications.
Primary Fonts
Our primary headline font is Roboto Slab Serif—a strong slab-serif font used for all type in creative executions. Although there are a variety of weights, only the Bold version is used in the headlines—Roboto Slab Serif Bold gives us a bold, emphatic voice without YELLING.
All body copy should feature Roboto Regular or Light. Roboto Condensed Regular is available for use in subheads, while Roboto Condensed Bold is reserved for headlines.
Secondary Font
The Ace Handwritten handwritten font is used to represent messages from the perspective of our store owners, and should be used in a conversational manner.
Alternate Fonts
Only in rare instances should alternate fonts be used. If Roboto is not available use Open Sans or Arial. Georgia Bold and Regular are the alternates when Roboto Slab Serif is not available. Do not substitute Ace handwritten with other handwritten fonts.