Digital: Social Media

The same excellent customer service your give in-store should be replicated in on your social media sites. Be sure to respond to all of your customers.

Imagery
Here are some sizing guidelines for some of the more commonly used Social Media assets:

Tone

Social Media is your digital storefront –
The same excellent customer service your give in-store should be replicated in on your social media sites. Be sure to respond to all of your customers, here are some tips:

  • Be friendly
  • Be apologetic
  • Be Personal
  • Take issue offline
  • Know when to ignore
  • Always be timely

Short & Clear post copy:
Keep your post copy around 80 characters. Remember, social media user’s attention span is around .08 seconds. Also, be clear on your message. Don’t post several messages in 1 post, ask yourself what is the most important thing I want my customer to know.

Make your post copy compelling –
It’s important to grab the customer’s attention with your post copy. The customer needs to know the importance of your post. For example, It’s our BIGGEST paint sale of the year! instead of “BOGO on paint this weekend”

Speak on behalf of your team, not yourself –
All post copy you write should be coming from the entire team, not just you. For examples, “We just got in new Weber Grills” instead of “I just received new Weber grills”