Rewards: Voice & Messaging
Our voice is direct, timely and personal when talking to our most loyal customers.
Messaging
Motivating headlines and offers are designed to increase store traffic, while reminding the customer of Ace Hardware’s service, quality and convenience. Inside copy lines should maintain the storyline from the outside cover and ideally address a brand pillar that wasn’t used in the headline.
Sample Phrasing
“Save on what you want, when you buy what you need”
“You reward your home; we reward you”
“The best tool for saving moneySM”
“Congratulations! You’ve earned it!”
“Save with this special offer from Ace Rewards”
“Your Rewards are inside!”
“Save instantly when you see this logo (next to Instant Savings logo)”
“Welcome to Ace Rewards, neighbor”
“Your special offer is inside!”