Our logo has been carefully developed using a grid system to ensure consistent proportions.
From The Supply Place to Clark+Kensington to our Best Brands, these logomarks help tell the story of Ace Hardware and add character across all touchpoints.
The Ace palette relies on seven core colors. Within that set, the are three key colors and four support colors.
Our primary headline font is Roboto Slab Serif–a strong slab-serif font used for all type in creative executions.
Photographs of people tell the stories of our customers and how they engage with their surroundings.
