Imagery: Photography

Product
Our product photography should represent our subject at its best angle whether it’s in-use or shown on its own.

Each product photo

• Can be represented in its entirety or as a creative crop as long as the product identity is not obscured
• Highlights any logos for brand recognition
• Feature product out of package when applicable

Cropping
Our product photography can be cropped to achieve a stronger composition

Guidelines

• Limit props to avoid unnecessary complications
• Add touches of humanity to show the product in motion or give the illusion of user interaction

Avoid

• Using posed or staged images that do not replicate everyday situations
• Using complicated or busy images that distract from the product(s) being featured
• Obscure brand names

People - Ace Customers
Photographs of people tell the stories of our customers and how they engage with their surroundings.

We are:

• Placing subjects in believable situations, even when the subject is acknowledging the camera; when subjects are working, they should be clearly engaged and confident in a project
• Images with focus and depth of field
• Celebrating diversity in our customers regarding age, ethnicity and physical capabilities

We aren’t:

• Heavily stylized or overly posed
• Featuring subjects looking at a product or artificially pointing to products or store displays
• Showing the subject’s back to the camera