Typography: Do’s & Don’ts

Do

• Use the formula for 6 pt. intervals for headline size
• Select the right logo color way for optimal legibility
• Create headline block lockups using Roboto Condensed Bold
• Limit length to no more than three lines

Don’t

• Stretch type
• Apply drop shadow or glow treatments
• Insert gradient fills within type
• Stack headlines to create block lockups that exceed three lines
• Use Ace Handwritten for headline or descriptor lines
• Use Roboto Slab Serif Bold in all-caps
• Use “Ace” in headlines when our brand logo appears in layout