Typography: Headline & Subheads

Headlines should be equal to, if not larger than, our brand logo used in the same layout.

Headlines
Use Roboto Slab Bold for all main headlines—the bold font anchors the messaging. Headlines can be used in four different colors: red, black, secondary color or white depending on the background color or image.

Headline length will vary depending on messaging goals and design constraints. The goal of headline copy is to:

  • Stay on voice
  • Contain a single message or offer
  • Communicate all necessary information in the fewest number of words
  • Range between 4 – 8 words in length

Subheads
Subheads support the headline with additional information: offer or event details, product names, location information, etc.

Samples