Typography: Lockups

The lockup treatment helps us highlight special promotions as well as ongoing event messaging.

Use Roboto Condensed Bold as the headline lockup font. Copy length should not exceed three lines, with the most important words featured in the largest point size. Roboto Condensed can follow the stacked lockup as a secondary message to support the call-to-action statement.

Headline block lockups can be used with or without horizontal rules for framing, and with or without our logo. If our logo is used, it should span no more than 50% of the total width of the lockup. For marketing brand partnerships, position the
partner’s logo above the top rule.

When used against a lighter background or white, use our brand red or black. When used against a dark background, use white for all type and horizontal rules.

Headline Lockups

• Use Roboto Condensed Bold, title case with -10 kerning
• Keep to three or four lines in length
• Avoid using brand names