Preprint: Design Grids

Our circulars emphasize space, simplicity and avoiding cluttered theme graphics. Keep it simple, keep it powerful and keep it beautiful!

Main Theme and Products
The front page is created with a focus on showing Ace Hardware as a brand that celebrates the DIY hero of the family.

It is very important to have people represented in the hero area that we use for the theme introduction. The usage of people adds humanity to the Ace designs and shows that we are a company, that values the connection between the customer and the Ace team.

Content Pages
The content pages are created by setting up the products in a way that looks nice and is easy to read.

We use a combination of background images, boxes, open space, and background colors for variation.

Margins:
The margin between product boxes must always be 0.10”. Horizontally and vertically.

The Ace Style Guide

Still have questions? Download full detailed specs for circular production in pdf format here. You can also contact us at preprints@acehardware.com

Download Complete Style Guide